This couture store is run by students of the Amsterdam Fashion Institute.
The students created the "Individuals" brand by participating in a "reality" school. They are are coached by professionals from the fashion industry and design and create all the fashion that is for sale themselves.
Starting with T-shirts for 40 EUR to other creations for 250 EUR it is not like shopping at H&M or Zara. But if you buy something here then it is for sure that you will not run into somebody who is wearing the same thing!